Company News, Marketing News

Almay and The USO

Revlon brand to donate $250K and offer support.

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By: Christine Esposito

Editor-in-Chief

Almay is collaborating with the USO, and will honor the women of the US military and our veterans, and focus on the troops as they transition from service back to their communities. The brand, which will make a $250,000 contribution to organization, says the support is a key pillar in the brand’s Simply American campaign.   The multifaceted campaign  will have an interactive hub on www.Almay.com. Using the hashtag #SimplyAmerican, the brand is soliciting photos depicting “Simply American” moment...

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